(How the plan bends around your life, not the other way around)
Davie — Lost 5kg in 45 days. Was working nightclub shifts six days a week with barely time or energy to think about training. Simple strategies, least time in gym, best results.
Lewis — Lost 8kg while building visible muscle. Broke uni student juggling study weeks, nights out and a tight budget. Plan adjusted continuously around whatever his week threw at him.
Ellie— Lost 12kg total, first time under 70kg in over a year. Proof the method works just as well for women and that results go beyond just the scales.
Josh — Lost 10kg in 15 weeks. Went from too nervous to take his top off to fully beach ready for his holiday. Only complaint was having to keep buying new clothes.
Matthew — Gained 4kg of muscle in 90 days. College student who'd been trying to bulk up for months with nothing to show for it. Structured properly around his schedule and budget, he finally started building the muscle he'd been chasing.
Dave — Lost 5kg and completely transformed his body composition. Works offshore with little free time and thought he was too old to get back into shape. Proved both of those wrong.
Steve — Lost 14kg in 90 days. He was already training hard but spinning his wheels, doing too much with no real direction. We stripped it back, gave him a clear plan and the accountability he needed. Proof that sometimes less is more.
Alec — Lost 23kg while studying as a student with his doctor telling him he needed surgery. Dropped from 80kg to 57kg without overcomplicating it. Proof that showing up consistently and trusting the process changes everything.
• You get the same generic training plan everyone else gets, nothing tailored to your body or goals.
• You're handed a copy-and-paste PDF meal plan and told to "stick to it".
• Your weekly check-in gets a 30-second voice note telling you to "drop calories", "do more cardio", or "try harder".
• It takes days to get a reply, you’re restricted to text-only messages, and your coach acts like supporting you is an inconvenience.
• No structure. No targets. No one to pull you back when you drift. One bad week can quietly undo a month of progress.
• End up cutting anything out of your life that makes it worth living.
• You get a fully personalised plan built around the muscles you want to grow, your training level, the equipment you have, and how much time you can commit.
• You track your goals, workouts, progress photos, food diary and performance, all in one coaching app that keeps everything clear and simple.
• You get in-depth personalised video feedback every week where I review your food, training logs, weight trends, photos & lifestyle factors before adjusting your plan.
• You get my personal WhatsApp, message how you want, send voice notes when you’re struggling, and get same-day support every time. (Even my family don’t get that level of access.)
Here's what will go down, this isnt 12 weeks of extreme work, we build you something for life:
When I was fifteen, my mum died from health-related complications. I watched someone I loved most deteriorate because preventable health issues were never addressed.
That's when I decided, I'm going to help people avoid that path. For themselves. For their families.
Fitness isn't vanity. It's insurance. It's taking control of the one thing you actually have power over, your body, your health, your future.
That's why I coach. That's why I care so much about getting this right for you. I got into this for my mum. I stay in it for people like you.
I know there are a lot of coaching programmes online that talk a big game, and deliver absolutely nothing.
That’s why I want you to feel fully confident before committing to working with me.
And the truth is, you won’t know if it’s the right fit until you actually experience it for yourself.
So I've got a money back guarantee.
So here’s the deal:
You join the programme.
You get inside, see the structure, the coaching, the support.
And if after 14 days you don’t love it, just tell me and ill refund you in full.
Fill out a short onboarding form, giving me all the details I need to know to get to where you want to be, and the best plan of action to get there.
"Is there a tie-in to the coaching?"
Nope. It’s a monthly payment and you can cancel anytime. I don’t believe in locking guys into long contracts.
My clients stay for months (and some for years) because the results and support speak for themselves, not because they’re trapped.
If you want to save money, you can pay upfront for 3 or 6 months at a discounted rate. That’s ideal if you know you’re all-in and want the best value.
Are results guaranteed?
This programme works if you do.
I can’t stop you from inhaling a family-size Domino’s or physically drag you to the gym, but I will give you a plan that guarantees results when followed, and I’ll hold you accountable as much as human rights laws allow.
"Is it personalised?"
100%.
I’m not here to hand you the same copy-and-paste plan every influencer sells. I get to know you properly your lifestyle, training experience, mindset, schedule, stress, food choices, and tailor everything to you.
Training, nutrition, accountability, mindset, structure, all personalised.
"Can I train at home?"
Yes.
Whether you’ve got a full garage gym or you're training in a tiny bedroom with zero equipment, I’ll programme something that works for your space and setup.
"Do I have to do strength training?"
Nope.
Most guys want muscle, but if your goal is fat loss and lifting weights sounds about as appealing as sitting on a hedgehog, we can keep it simple with steps + nutrition.
(Although I might still convince you to do a push-up eventually.)
"How often do we communicate?"
You check in every Monday, I send feedback every Tuesday.
But I’m big on staying in touch throughout the week, I don’t wait for you to message me first. If you disappear, I will check in. Call it accountability, call it clingy, either way, it works.
"I’m not in the UK, can I still join?"
Yep.
I’ve coached clients across the UK, Ireland, USA, Canada, Australia, Spain, Belgium, Mexico, Norway and more. Time zones aren’t an issue, I live on my phone more than I should, and its literally my job.
"How will I know this will work for me?"
Simple: I offer a money-back guarantee.
If you join and you’re not happy within the first 14 days, I’ll refund you—no awkward conversation, no hard feelings. If it’s not a good fit, I’m not trying to keep you.
"Ive been burned by a coach before."
Look at the results above. Plus a full money-back guarantee. If you put in the work, I'll put in just as much on my side.
"How much does it cost?"
Most personal trainers charge £40-£100 per hour. That gets you one workout and zero support outside that session.
My coaching gives you:
All for less than a few takeaways a week.
If you know you’re committed, you can save money by paying 3 or 6 months upfront, most guys choose this to get the best value and maximise results.
Coaching isn’t cheap, but if it was, you probably wouldn’t take it seriously.
This is an investment in the body and lifestyle you’ll be proud of for years, or at least until you're old and grey.
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